The Story Behind the Tarte Brand
Starting out in 1999 as just a cheek stain, Tarte developed from being a concept designed in the NYC apartment of founder Maureen Kelly, soon making its way into the beauty counter at a Henri Bendel department store in 2000. From there, Tarte Cosmetics only continued to grow immensely, with one of beauty’s top suppliers, Sephora, introducing Tarte’s products onto its shelves in 2003. In 2005, the Tarte Lights, Camera, Lashes mascara popped up, becoming a fan favorite (still even to this day!), and in the same year, they joined the QVC family.
In 2010, another mass supplier of cosmetics, Ulta, picked up Tarte and began offering their products in stores, leading to the 2016 launch of Tarte’s hypoallergenic and vegan-friendly skincare. The addition of these elements is part of what makes Tarte stand out as a makeup supplier. This animal-friendly beauty brand is a leader in the makeup industry, choosing to only supply cruelty-free cosmetics, with a message of using the power of nature to fuel the effectiveness of their products. Whether it be the use of spectacular Amazonian clay from Brazil, the algae and marine extracts that fuel the rainforest of the sea collection or rich and hydrating maracuja oil, Tarte formulates products inspired by the natural, organic world, choosing to stay away from potentially harmful ingredients that fill up so many of today’s popular products, including parabens, phthalates, sodium lauryl sulfate, triclosan, & gluten.
With the widespread success of its brand, Tarte decided to jump on board the false eyelash train and began producing cruelty-free synthetic false eyelashes at a reasonable price, to amp-up their available collections that much more and truly offer every individual the ability to create a complete look utilizing only their products. Although we absolutely love Tarte’s cosmetic options, we are quickly falling in love with their Tarteist PRO Cruelty-free Lashes as well. If you want to accentuate your look, even more, pair up your choice of Tarteist PRO Cruelty-free lashes with the Tarte Lights Camera Lashes precision longwear liner and a few coats of the Tarte Lights Camera Lashes 4-in-1 mascara.
Where to Buy Tarte Eyelashes
False eyelash lovers everywhere can rejoice because Tarte has grown to become such a popular brand, that they are readily available just about everywhere and in almost every country. Offering affordable shipping rates to over 170 different countries, even our friends all the way in Iceland were able to get their Tarte products shipped to them with ease.
In order to get these great deals on shipping, it is best to purchase directly through the Tarte official website at tartecosmetics.com, where you’ll see their reasonable rates, which often end up being free for purchases that are $80 or more. It is also easy to buy Tarte eyelashes from their suppliers online, like Sephora and Ulta Beauty. Other online shops, such as Macy’s and Amazon, also stock Tarteist PRO Cruelty-free lashes, so your options are extensive if you intend to purchase these bad boys online.
When it comes to in-store purchasing, this becomes a little bit trickier, because, although many of Tarte’s cosmetics products are sold in person, their lashes are a little more difficult to come by. Ulta Beauty normally sells Tarteist PRO lashes at their numerous storefronts, as well as Sephora sometimes offering the same. It is best to call your nearest shop ahead of time and ask them if they have Tarte false eyelashes in stock.
The Tarte Lashes Products
Tarte has swept the makeup world by storm with its incredible, cruelty-free makeup products that are mostly all made with natural ingredients, but their eyelashes are still rising in popularity. It is clear that once customers discover that cosmetics leader Tarte does, indeed, produce false eyelashes, they will become hooked, just like we are. In this section we will walk you through the false eyelashes Tarte has to offer, along with some of their other lash related products that will leave your eyes fluttery and full of life.
“When their Tarteist collection arrived I became obsessed with some of their products. My friend mentioned to me that they also sell falsies, so I quickly bought a pair of the Goddess lashes. They’ve become one of my all-time favorites.”
Tarteist PRO Cruelty Free Lashes
Tarte stands by their mission to produce cruelty-free products, not only in regards to their makeup products but extending out to their false eyelashes as well. Their falsies are cruelty-free and vegan, being made with a special synthetic fiber technology. Their lashes are also latex-free and safe for contact lens wearers, as well as being ophthalmologist and dermatologist tested for even the most sensitive eyes and skin.
They’re designed with a specialized, clear flexi-band which helps the lashes effortlessly adhere to the natural shape of your eyelid, making it simple and easy to apply your falsies, even on the go. The Tarteist lashes that Tarte has available, though not many in number, are all tailored to meet the needs of just about every individual looking for a solid, animal-friendly pair of falsies. Tarte has chosen to keep their selection simple, making it easier for the customer to pick a pair that is sure to work for them.
Little Black Dress:
Little Black Dress is essentially the LBD of the lash world; every person needs at least one pair. These fake eyelashes are ultra-natural, subtly elongating the length and dimension of your natural lashes, making them look as if they received a professional eyelash extensions treatment or just a few coats of the world’s most incredible mascara.
- LBD leaves your lashes looking webby and extended, adding a little extra length especially to the inner and outer corners of the lash line for a totally elongated look
- Unique, crisscrossed design utilizes thin black hairs in an intricate pattern for subtle beauty
- Perfect for everyday wear and for all occasions
- Suitable for those who have smaller eyes or even a more elongated eye shape
The Tarte Goddess lashes leave you looking flawless, filling your eyes with life and vibrancy, for that all over glow. These falsies pack on plenty of added volume, utilizing a specialized multi-length design, which involves hairs of various lengths with a layer of shorter hairs down by the base which are placed at an angle to give your eyes that ultra-desired 3D vibe.
- Goddess brings on the glow, leaving your eyes looking stunning, compelling and ready for any event
- Multi-layered, multi-length design blends seamlessly with natural lash hairs, for an even more dramatic and believable look
- Ideal for special events, weddings, important parties or important meetings
- Complements a smokey eye, glowy foundation or shimmery eyeshadow look elegantly
Center of Attention:
Center of Attention is a bold lash that impacts everyone that lays eyes on you. You’ll definitely be catching the attention of passersby with these volume-building falsies, which swoop your eyes over with over depth and length, from the inner corners, leading all the way to the outer corners. The slightly angled design elongates the eyes and opens them up so that they can become the focal point of your face. They say the eyes are the window into the soul, Center of Attention definitely proves this statement to be true.
- Center of Attention creates a flirty, romantic look, that leaves your eyes appearing striking and captivating
- Angled, multi-layered design elongates the eyes from the inner corners outwards
- Ideal for the day to night transition look, a lash suited for both daytime and nighttime wear
- Complements a winged eyeliner look or subtle earth-toned smokey eye best
Girl Boss shows them all who’s in charge. These falsies are dramatic and compelling, while still remaining sweet, soft and inviting. Exemplifying kindness and strength, these eyelashes help you feel that much more confident, even at the office during a difficult workday. With layers of dimension and length, along with a crisscrossed design which adds to the depth of the eyes, this set of falsies is definitely one of our favorites in Tarte’s PRO Cruelty-Free Lashes collection.
- Girl Boss develops a strong and confident look, that is still kind, sweet and inviting, plus ultra-feminine
- Multi-dimensional, multi-layered design adds both dimension and volume to your lashes, along with extended the length a little bit
- Perfect for an important business meeting or work-related event, as well as a company dinner or party
- Complements a nude eyeshadow, fresh face and pink lip for an alive, youthful appearance
“What I love even more than the lashes Tarte has available, is their Tarteist pro lash adhesive. It doesn’t irritate my highly irritable eyes and keeps my lashes put until I choose to remove them.”
Sweetheart is wispy and super organic, blending effortlessly into your natural lashes, giving them a touch of extra added length for a webbed final look. These lashes utilize a single layer design with multi-length to create an appearance that enhances the natural beauty of the eyes, all while still remaining soft, subtle and fluttery.
- Wispy design is romantic and flirty, giving the eyes a little extra boost of brightness
- Multi-length design adds length, while still keeping the volume under control
- Perfect for a date night or daytime event where you want your eyes to pop, but don’t want them to be the center of attention
- Complements a more dramatic lip color, along with peachy toned eyeshadows and blushes
Baddie is a full flutter lash with plenty of 3-dimensional volume, that gives your eyes a stunning, brightening lift that so many individuals desire. Thick and full-bodied, these falsies still remain lightweight when placed on the eyelids creating a fluffy finish that is sultry, sexy and maybe even a little bit vintage.
- Full volume and fluffy design leaves eyes looking drop dead gorgeous, sexy and sultry
- Specialized 3D design utilizes thick haired multi-layers for extra added impact
- The ideal lash for a red carpet event, important party, night out at the club or any other time when you want to look glamorous and dramatic
- Perfect for a glowing, dewy foundation look with natural colors
Probably the fullest lash that Tarte has to offer, Glamazon is glamorous and captivating, leaving you looking like a stunning goddess with its 3D multi-layered, multi-textured design which sends your eyelash volume through the roof. Built up of alternating spikes of thick black hairs, this design blends well with your natural lash line, all while giving off the mink look but being completely cruelty-free.
- Extremely full volume and fluffy for Tarte’s most impactful look yet
- Multi-layered design with alternating spikes of medium and longer length thick black hairs packs on a ton of volume for added emphasis
- Ideal for evening wear, especially cocktail parties, important functions, and special events
- The best lash for when you want to slay any makeup look attempted
Heartbreaker lashes are stunning, with an angled wispy design that is built up in layers for the most 3-dimensional volume possible. These falsies consist of 2 primary textured layers, one with dark bunches of hairs that contain some space in between, and a second layer of crisscrossed thinner hairs some of which angle towards the outer corners. These false eyelashes very much mimic the appearance of expensive professional lash extensions, with a similar soft and silky vibe.
- Made for long and wispy lashes that look silky soft and fluffy
- Unique multi-layered 3D design adds volume and length
- Ideal as a transition lash between daytime and evening wear
- Complements shimmering eyeshadows, opalescent highlighters, and glossy lips
Maneater is by far Tarte’s most unique set of false eyelashes, with a design that consists of straighter black hairs layered underneath a row of curled and slightly messy looking hairs. This combination produces an earthy and sultry effect that is smoldering, sexy and bohemian, all at the same time.
- Down-to-earth and bohemian, these sultry lashes are both carefree and polished simultaneously
- Interesting double textured design, consisting of straight hairs layered with curled hairs
- Wonderful as a summer lash, pairing nicely with vibrant, free-flowing colors and fabrics
- Complements an earth-toned smokey eye look and peachy-pink lip gloss perfectly
Tarteist PRO Cruelty Free Individual Lashes
Tarteist PRO Cruelty-free Individual Lashes consist of a pack that includes many lash clusters that can be adhered one by one to take your lash look in any direction you please. If you simply want to fill in the gaps and give your natural lash line an extra boost, these individual lashes can accomplish that, but if you’re desiring something full-bodied and wowing, these same lashes can do so just by being built up for extra volume. These individual lashes are best paired with the Tarteist PRO Lash Adhesive.
Tarte Lights Camera Lashes 4-in-1 Mascara Review
Formulated without harsh chemicals and mostly natural ingredients, Tarte’s Lights Camera Lashes 4-in-1 mascara is one of our favorites, and for numerous reasons. Not only does the brush apply the black contents onto your natural lashes with perfection, accuracy, and ease, but the formula also dries quickly, does not smudge easily and stays put for the entire day.
One of the writers on our writing team has especially sensitive eyes and usually can’t use mascara for this reason, so we recommend she try out this product. She told us that her eyes were not irritated at all and that she was especially happy with the results this mascara offered her, which only solidified our support of this product. The 4-in-1 mascara is meant to length, curl, volumize and condition – and it does exactly that.
Tarte Lights Camera Lashes Eyeliner Review
Another one of Tarte’s wonderful products for sensitive eyes, the Lights, Camera, Lashes Precision Longwear Liquid Eyeliner is a wonderful complement to both the 4-in-1 mascara and the Tarteist PRO Cruelty-free Lashes. This eyeliner is a super accurate precision pen that is available in only black, allowing anyone to easily master the cat eye look or winged eyeliner with just the swipe of a pen. It is ultra-pigmented, so it won’t become patchy or faded, and it stays put exactly where you apply it, while still being moisturizing.
The Downsides of Tarte Lashes
Although their selection of false lashes is simple and easy to navigate, it is clear that Tarte Cosmetics is first and foremost a makeup brand. With that being said, they do not offer different styles of false eyelashes, but the options they do provide are all extremely well designed and suitable for a variety of individuals.
From natural to wispy, to dramatic, it is quite likely you’ll fall in love with at least one of their lash styles, so the minimal amount of choices might not be a downside for everyone. We also wish that they had more product photos available of each style. Along with each style, you can see what it looks like being worn by one model, but it would be extremely helpful to see each style pictures on a variety of different eye shapes.
It is difficult sometimes when shopping online to know what a fake eyelash style might look like on your own eye, especially for individuals with unique eye shapes and sizes.
Review Breakdown for Tarte False Eyelashes
As always, we rate every brand based off of 5 main aspects. Our review criteria consist of individual scores for company reputability, price, quality, variety, and durability. Here are the reasons why Tarte received the scores that it did:
Starting out way back in 1999, Tarte Cosmetics has been around for a long time as a makeup brand, introducing false lashes into their lineup back in 2016. Although 2016 was only a few years ago, the brand already had more than a decade of experience producing cosmetics related items, and for this reason, Tarte upholds a high company reputability, receiving a score of 97% in this category.
Tarte’s price point is in the average range when compared to all other false eyelash brands, with drugstore brands like Ardell, Eylure and Kiss included, costing around $12 USD per set. When considering that Tarte qualifies as more of a higher-end beauty brand, being stocked by stores such as Sephora, Ulta and Macy’s, Tarte’s lashes are then more on the affordable side, particularly when compared with other synthetic lash producers that hold a much higher price point, like the synthetic silk falsies by Velour Lashes, the Unisyn lashes by Esqido or the Faux Mink lashes by Lilly Lashes. For this reason, we awarded Tarte a 95% in terms of price.
After trying out our own sets of Tarte lashes, we must say that the quality is easily recognizable. The lashes feel comfortable and lightweight, they do not look overly plasticy like some cheaper falsies can, and they withstood all-day wear with no problems. The lash band was easy to apply extremely close to the natural lash line, which shows that Tarte put a lot of thought into the technology of the band itself, which is not always the case with many fake eyelash companies. For cruelty-free lashes, we’d say they’re quite wonderful, but might not be as high quality as some of the most pricey lashes on the market that offer comparable real mink falsies. For these reasons, we gave Tarte a 93% for its overall quality rating.
“I really like what Tarte has to offer, and their fake eyelashes have grown on me, especially some of the more dramatic ones because I normally opt for natural styles. I only wish that they offered more types so I could try something new from them.”
This category is probably where Tarte is lacking the most. With only about 10 different false eyelash styles to choose from, this makeup brand does not offer much variety, but we hope that this will change in the near future as the company continues to expand its various product lines. We’d love to see Tarte introduce some more unique and dual-purpose lash styles into their Tarteist collection because we are already quite happy with the selections they do offer, so we’d love to buy more. When it comes to variety, we awarded Tarte an 85%.
Although Tarte does not advertise how many times their Tarteist PRO Cruelty-free lashes can be reused, they are multi-use and we did put them to the test. It seems that they can withstand about 20 wears, so be it that proper care is utilized between applications (this entails cleaning, gentle removal, gentle application, etc.). 20 wears sits at the average to high range when compared with other lash brands, which is why we gave Tarte a 90% for durability.
Our Final Verdict on Tarte Lashes
Not only do we thoroughly enjoy Tarte’s cosmetics, but we have also really developed a thing for their false eyelashes as well. They pair perfectly with Tarte’s Lights, Camera, Lashes mascara, which is one of our all-time favorites because it is formulated with natural ingredients and made for even sensitive eyes. The only thing we wish would improve is the number of selections that Tarte has to offer. Lashes as lovely as these shouldn’t be limited to just 10 styles on average; we would like to see even more options hit the shelves in the near future.
Tarte lashes are soft and lightweight, and we admire the message behind this eco-friendly brand. With companies like Tarte who are doing all they can to keep bad ingredients out of cosmetics and support the communities they source their natural ingredients from, it doesn’t feel wrong to spend money, because we know that we are at least taking part is staying green, protecting animals and lessening our carbon footprint, while still being able to enjoy our beloved products and look fabulous with fluttery false eyelashes!